The 30-Minute Agency MSL Engine is a 10-prompt chain that runs end-to-end: research → mass desire extraction → hooks → angles → finished 4,000-word MSL. What used to take 8-12 hours per niche now takes 30 minutes paste-and-run. Re-runnable for every contractor vertical your agency wants to sign.
The Lite Prompt is the awareness map. It tells you where contractors sit on the Schwartz scale.
The Full Engine adds the rest of the workflow on top of it: competitor intelligence, deep psychographic research, mass desire extraction and validation, hook generation, angle creation, and finished 4,000-word ad copy generation.
That's $2,000-$5,000 of strategist work, $1,500-$3,000 of copywriter work, and 30+ hours of research per niche — all running on prompts you paste-and-fill.
Schwartz-trained mapping. Outputs TAM of contractor businesses in your vertical · awareness stage breakdown with % per stage · behavioral and linguistic indicators · demographic + operational composition · 3 contractor avatars · "For Dummies" executive summary. Replaces 8-12 hours of strategist work per niche.
Deep research on the agencies competing for the same contractor clients. Pulls funnels, messaging, hooks, offers, proof, compliance posture, gaps, and contractor-side review sentiment. Surfaces the seams competitors aren't filling.
Psychographic X-ray of the contractor business owner. Pulls 20+ verbatim quotes, beliefs, fears, and emotional triggers from contractor-specific platforms (r/HVAC, contractor Facebook groups, trade forums). The single most important input for voice-true ad copy.
Compiles the outputs of #1, #2, and #3 into ONE master research document. After this prompt runs, you never need to re-attach the research PDFs to any future ad-writing prompt — this becomes the reusable foundation.
Eugene Schwartz's mass-desire framework applied to your agency offer. Maps every direct + secondary performance the offer produces to contractor mass desires. Scores by urgency / staying power / scope. Identifies the dominant performance to lead with.
Validates extracted mass desires against real contractor language pulled from sourced platforms. Scores each desire 1-5 across Schwartz's three dimensions, ranks the top 5 desires to build campaigns around, and shows how lower-ranked desires layer under the dominant ones.
Generates 10 first-3-line Facebook hooks tuned to your dominant contractor desire + awareness stage. Includes 15+ proven hook patterns from across niches that adapt to contractor language and contractor scenes.
Writes a full 3,800-4,400 word long-form Facebook MSL structured as a personal discovery story. Tests a specific contractor mass desire by dramatizing the discovery moment that reframes the contractor's problem. Use to validate which desires resonate before scaling spend.
Generates 5 fundamentally different marketing angles for the same contractor mass desire. Each angle = a different story for a different segment of contractors. Use to pick the strongest angle, or rotate angles for fatigue management once an ad is running.
Writes a full 3,800-4,400 word long-form Facebook MSL for a SPECIFIC angle (from #9). Same structural framework as Prompt #8, but anchored to the angle's unique problem mechanism, solution mechanism, and emotional moment. Use to test angle-specific copy variations against the same audience.
Every prompt ships with its own step-by-step "How To Use" section above it. Covers Claude (recommended), Claude Deep Research, ChatGPT, and Gemini. Model recommendations, paste instructions, troubleshooting, and the exact workflow position of each prompt in the chain.
Works whether you have a Claude subscription, a ChatGPT subscription, or just a free Gemini account. No platform lock-in.
→ One Click. Same Card. Instant Access.
No thanks — I'll write my MSLs without the Engine.