Let's not pretend this is a sales page.
You've been on this funnel for somewhere between 30 and 90 minutes. You read a 4,000-word ad on Facebook. You paid $7 for the breakdown. You either bought the Voice & Vault Pack or you didn't. You either bought the AI Agency MSL Engine or you didn't.
Either way — by now you understand exactly how this works.
You know the saturation problem. You know why the contractor on your sales call has his arms crossed before you say hello. You know why your CPMs are $80+ and your show-rate is 30%. You know what long-form pre-selling does that 90-second video ads can't. You know the framework. You've seen the proof.
You are, in copywriting terms, most aware.
So I'm not going to sell you the method again. You already bought it.
I'm going to talk to you about the only thing left to decide.
I'm Garrett. I'm obsessed with copywriting.
Not the agency-Twitter version. The actual craft — the kind that gets studied beat-by-beat, not summarized into "good copy is conversational."
Every long-form ad that crosses my feed gets reverse-engineered. Stefan Georgi's $30M supplement advertorials. The dropshipper ad vault. Schwartz's pre-internet work. Every viral 4,000-word Facebook post I can find a pattern in. The framework gets refined every time I run another batch of ad spend through Meta and watch what holds attention versus what doesn't.
That obsession is what produced the system you just bought.
The reason it works isn't that the prompts are magic. It's that I studied what holds attention versus what doesn't, refined the structure against real ad spend — and what I sell you is the result of that work, not the work itself.
You don't have to repeat the studying. You bought the output of it.
The proof, of course, is the thing you've been reading for the last 30 minutes.
The agency owners who buy the toolkit — and only the toolkit — split into two groups within 30 days.
Group A actually writes their MSL. They open the doc, read the breakdown, sit down with the framework, and ship a long-form post by the end of the week. CPMs drop. Show-rate jumps. They start booking pre-sold contractors. Within 60 days they've added 3-5 retainers. They never reply to my emails because they're busy running the system.
Group A is roughly 1 in 12.
Group B reads the toolkit, gets it, gets motivated — and then gets back to servicing their book and chasing the next deal. The MSL stays in a half-finished Google Doc on their desktop. By month 3, they're back to running the same 90-second video ads, paying the same $80 CPMs, watching the same 30% show-rate.
Group B is roughly 11 in 12.
This isn't a discipline problem. Writing 4,000 words of cold-traffic copy in a contractor's voice takes 8 to 12 hours of focused work the first time through. If you're already servicing clients and running a sales pipeline, you don't have that block of time. Most agency owners don't.
The toolkit doesn't fix that. Neither does the Voice & Vault Pack. Neither does the AI Agency MSL Engine. They give you the *capability*. They don't give you the *time*.
The only question left is whether you do the part that remains — the writing, the launching, the optimizing — yourself. Or whether you hand that part to me.
You've already paid for the toolkit. Maybe you've added the V&V Pack and the Engine. Either way — you have enough to ship a 4,000-word MSL yourself this weekend if that's what you want.
Close this tab. Open the toolkit. Run the Engine. Block 8-12 hours of focus time and ship your first MSL by Sunday.
If that's where you are, that's the play. Most agency owners who close here come back in 30 days with a finished MSL and a CPM screenshot. That's the path I'd run if I were you and I had the time. The toolkit is yours forever and I'll answer questions if you reply to any of my emails.
$2,497 one-time. No retainer.
You hand me your inputs once. 7 days later you get 5 finished 4,000-word MSLs and 5 matching landing pages — each one mapped to a different mass desire surfaced in research. You launch and run them yourself. You skip the 40-60 hours of writing.
This is for the agency owner who wants a full cold-traffic stack ready to deploy this week — five ads, five pages, five angles to test against — without committing to a 90-day install.
Total real value: $16,747. Today: $2,497.
⚡ 4 Sprints per month. Independent of the Engine retainer cap.
⚡ APPLY FOR THE 7-DAY SPRINT — $2,497→ 7-question form. 4 minutes. We confirm fit on a 15-minute call before payment.
By application. Monthly retainer. Pricing discussed on the call.
The full DFY system. I run the Engine for you every month — research, MSL portfolio, funnels, campaigns, ongoing iteration. The same Schwartz-trained Engine that wrote my own ad, operated end-to-end on your account. You take the calls and onboard contractors. That's it.
I'm taking 4 retainer clients on the Engine. Total. Ever. Not 4 per month. Not 4 per quarter. 4 across the lifetime of this offer. When the slots fill, the Engine goes back behind the curtain and the application stays closed indefinitely.
⚡ 4 Engine retainer slots — total, ever. Once they're full, the offer closes for good.
⚡ APPLY FOR AN ENGINE SLOT→ 7-question form. 4 minutes. We confirm fit on a 30-minute call before pricing is discussed.
I'm going to filter aggressively because there's no point putting either of us through a discovery call that goes nowhere.
This isn't a fit if you're under $5K MRR. I need a real revenue base to anchor the MSL's case study against — without that, the copy reads as theoretical and contractors smell it.
This isn't a fit if you have zero current clients. The MSL needs at least one real win to point at, even if it's just a small one. If you're brand new, run the toolkit yourself, sign your first 2 contractors, then come back.
This isn't a fit if you're a "coach who teaches agencies." You should be the case study, not the buyer.
This isn't a fit if you want a hands-off get-rich-button. The MSL doesn't run itself. It runs on a system that I run, and you still have to take sales calls and onboard clients on the back end.
1. Application. Quick form. 7 questions. Your current state, your ICP, your offer. Takes 4 minutes. No payment yet.
2. Discovery call. 30 minutes on Zoom. We confirm fit. If we're not a fit, I tell you on the call — no follow-up sales pressure, no nurture sequence, no "let me check in with you in 90 days" emails.
3. If we're a fit. You sign, you pay setup, I start writing. First MSL draft to you within 7 days. Live on Meta within 14.
The Engine retainer is capped at 4 clients total — not per month, not per year, total across the entire offer. When the slots are gone, the application closes and doesn't reopen.
Path 1 — Free. Run what you already bought. Close the tab tonight. Ship by Sunday.
Path 2 — $2,497. I build your first MSL in 7 days. You launch it. No retainer.
Path 3 — By application. I run the entire Engine for you. 4 slots total, ever. Pricing discussed on the call.
The wrong move is closing this tab and doing nothing. You've spent the last 30+ minutes reading 4,000 words of mine — that means the format works on you. Now apply it to your contractors.
If you're picking between the Sprint and the Install — apply to either. We'll figure out the right path on the call.
— Garrett
P.S. There's no email follow-up sequence pushing this. I won't nudge you. If you're not ready, close the tab. The decision lives entirely on this page.