Drop your contractor-pitching CPMs from $80+ to under $20. Without writing a single piece of copy. Without changing your offer.
YES — GIVE ME THE 10 PROMPTS · $27 ↗You're probably trying to sign contractors to your AI / Automation agency.
You're probably charging $297/month for a GoHighLevel automation and a website rebuild. Then upselling them into paid ads.
Your CPMs are probably $80+. Your CPC is $2.00+. Your CTR is sub-1.5%.
You might be lucky to book a few calls a day. And 50% of them don't show up.
It's not an ads problem. It's not a funnel problem. It's not an offer problem. It's not a closer problem. It's not a niche problem.
It's a saturation problem.
Your service has become a commodity. A contractor scrolls Facebook and sees another podcast-style UGC ad selling Free Website + GoHighLevel + Missed Call Text Back + 5-Star Reviews. They've seen the exact same offer reskinned 100 different times this month.
9 out of 10 swipe past. Because you look exactly like everyone else.
Trust happens BEFORE the click.
Same agency. Same offer. Same audience. Different wrapper.
I stopped running 90-second UGC ads. I stopped boosting testimonials. I stopped writing crazy guarantees and 7-minute VSLs.
Now I run 4,000-word Mini Sales Letter ads — the same long-form storytelling format DTC brands have been using to crush cold traffic for over a decade — and contractors read every word before they ever land on the booking page.
$3,300 in ads. $20,000 in new MRR. 30 days. Same offer 800 other agencies are running.
The first agency owner who tried this ran his first MSL 11 days after he saw mine. CPM dropped from $94 to $19 inside 6 days. 8 booked calls in week one.
Stop reading. Close this tab.
This isn't a course. It isn't a swipe file. It isn't 47 hours of "fundamentals." It's 10 prompts that take you from blinking cursor to launched ad in 90 minutes.
If your bottleneck is excuses, $27 won't fix that.
If your bottleneck is "I don't have time to write a 3,000-word ad and I can't trust ChatGPT to do it without sounding like ChatGPT" — keep reading.
Plug your contractor offer in. Run the prompts. Ship the ad. That's it.
A guided Claude Deep Research workflow. You feed it your offer + niche + a few inputs about your prospect. It outputs a finished 3,000-word MSL ad in your voice, in your prospect's vernacular, ready to paste into Meta. 90 minutes start to finish.
Pool, HVAC, roofing, plumbing, electrical, solar, landscaping, painting, garage door, restoration, custom homes, pergola, pest control. Each with full pain mapping, daily-life scene library, and vernacular dictionary. Skip 8 hours of research per niche.
Ready to deploy. Swap the company name + offer URL and launch tonight. Annotated beat-by-beat so you understand WHY each line is there. Beta bonus · removed at $97 tier · $197 standalone value.
Opening lines proven to stop the thumb. Every hook uses one of three patterns the algorithm rewards: cold-open scene, gut-punch math, or named-character dialogue. Mix and match per ad.
The 12 structural beats every winning MSL hits in order. Reverse-engineered from $24-purchase and $35-purchase originals. Print it, tape it to your wall, never write a bad ad again.
Send it to any contractor. They fill it out in 15 minutes. You get the exact phrases, frustrations, and dollar moments their peers respond to. This is the difference between AI-slop ads and ones that read like organic content.
Tells you exactly where in the awareness ladder your prospect sits — problem aware, solution aware, product aware. Wrong-stage MSLs flop. Right-stage MSLs print.
Step-by-step Meta Ads Manager configuration: campaign objective, audience, placements, optimization event, daily budget, kill rules, scale rules. The exact setup running the $14 CPM ad you just clicked. Beta bonus · removed at $97 tier · $147 standalone value.
UGC videos. Crazy guarantees. Testimonials. Fancy VSLs. None of it matters if your prospect has seen the exact same offer reskinned 100 different times.
The contractor scrolling Facebook can't tell your agency from the other 800 agencies with the same $297 GoHighLevel + website + ads stack.
So they don't click. And the ones that do don't show up.
The MSL format breaks the pattern by not looking like a Facebook ad.
It looks like a long-form Reddit post. Or a guy venting in a contractor forum. Or a captioned Instagram caption that just happens to be 4,000 words long. The reader engages with it the way they engage with content, not ads.
Facebook's algorithm sees engagement, hands you cheaper distribution. Your CPM drops. Your CTR climbs. Your cost-per-call collapses.
If you're still reading: the format itself is the proof.
If your CPM doesn't drop within 14 days of running an ad written by this system, I'll refund you in full AND write you a custom contractor MSL myself.
No forms · No questions · 30-day window · Reply to your receipt to claim
Pulled directly from my Meta Ads Manager today. Same MSL format. Same contractor-targeting offer your prospects need.
"[Drop in real testimonial here. Focus on CPM drop, booked-call increase, and 'I haven't shot a UGC video in 3 weeks' moment.]"
"[Same. Different angle.]"
"[Same. Different angle.]"
→ You haven't filmed a UGC video in a month.
→ Your CPMs are sub-$20 and you stopped checking them obsessively.
→ Contractors are showing up to discovery calls already half-sold because they read 4,000 words of your story before they booked.
→ Your close rate climbed because the leads come pre-warmed.
→ You added $20K in new MRR without changing your offer or your closer.
→ You're sitting on 5 finished MSL templates you can rotate through your Q1 calendar.
All for $27 you should've spent two months ago.
10+ years in service-business growth. Built Region Adjusting (public adjuster firm). Built Region Roofing (storm restoration). Built GPR Digital — a 1-person agency running 14 contractor retainers, capping at 20.
I closed 11 of those 14 retainers from MSL ads I wrote myself, against the same $297 GoHighLevel offer 800 other agencies are pitching. Same vertical. Same pain. Different format.
The 10 prompts in this system are the prompts I use to write every MSL my agency runs. You're getting the exact engine, not a watered-down version.
P.S. If you're worried about ChatGPT-flavored AI slop ads, don't. The 10 prompts are designed against a Voice Capture Worksheet that grounds every word in a real contractor's vernacular. The output reads like a guy ranting in a forum, not like an LLM. You'll see why on the first generation.
P.P.S. Every day you wait, another 12 agencies in your metro launch the same UGC ad with the same $297 offer. The window on this format is open right now. It will close. The arbitrage always closes.
P.P.P.S. If your CPM doesn't drop within 14 days, I refund you AND write you a custom contractor MSL personally. Worst case you get a custom ad for free. There is no losing position here.